PROBLEM
The Cam & Mary Student Body election ticket at Marshall University needed to launch a social media presence for their political campaign.
Large campaign poster 4x8 ft.
Campaign flyers 8.5x6.5 in.
Sticker 2x2 in.
Yard sign 18x24 in.
Campaign social media
SOLUTION
Create a political and social media campaign that represents the values and spirit of these candidates and sets them apart from the rest.
The central goal was to shed previous conceptions of the design of campaigns on Marshall’s campus and put forth a fresh look. Instead of using photographic portraits of the candidates, I developed illustrations that served as the campaign’s trademark. The cooler colors and sans serif typography give a younger and more honest tone. I continued to use the illustrations as brand elements with the printed materials.