PROBLEM
A local small business candle shop, The HauteWick Social, needed a designer for individual products as well as developing a cohesive and strong brand.
Body Wash & Tarts 2x2 in., 9 oz. Candle 2.5x1.5 in. Product photography by me.
Close up on design, 16 oz. Candle & Tart 2x2 in.
Promotional photos courtesy of Ashley Casto, owner of The Hautewick Social
16 oz. Candle 2x2 in.
Promotional photos courtesy of Ashley Casto, owner of The Hautewick Social.
SOLUTION
Create package design and assist in brand development for The HauteWick Social.
I worked with The HauteWick Social for six months as a part-time designer. My central goal was defining a new label design system for the label since the goal of the owner, Ashley Casto, was to create a more defined presence for the brand. Previous designs used a script typeface with different minimalistic patterned backgrounds, and she wanted to incorporate more illustrations that tied to the candle scents. The Christmas 2021 and Spring 2022 collections especially showcase this. Overall, I incorporated both illustrations and abstractions to capture the scent and feel of the candles.